InboxGeek integrates with Maropost to help you turn existing website traffic into new contacts and send email when subscribers are actually in their inbox. You keep using Maropost for your lists, tags and journeys. InboxGeek adds two services on top: LiveLeads and LiveOpens. Nothing moves out of your account, and there’s no new email platform to learn.
LiveLeads for Maropost: turn anonymous visitors into contacts
Forms only catch the 2 to 3% of visitors who decide to fill them out. Everyone else browses, leaves and is gone, even though you paid to bring them in.
LiveLeads closes that gap. You add one lightweight script to your site header, and it matches visitors who never touch a form against a compliant identity graph, then validates each email address before passing it to you. According to InboxGeek, LiveLeads identifies 20 to 40% of anonymous US website traffic.
For Maropost users, the payoff is what happens next:
- Leads flow into Maropost. Source Automations send captured leads to your connected platform, so new contacts can go straight into the automations you already run.
- You decide who gets sent. Use time on site, actions like add-to-cart or checkout, and email validation status as filters, and route each group to its own sequence.
- No paying for people you already have. Suppression lists remove existing contacts, and you can suppress visitors who buy within 15 minutes of landing.
- Your follow-up gets more personal. Each lead comes with the page URL and date of the visit, so your welcome series can match what they were browsing.
LiveOpens for Maropost: send when subscribers are in their inbox
Plenty of subscribers marked “inactive” are still reading. Your email just arrived when they weren’t looking and sank under newer messages. LiveOpens solves that timing problem.
InboxGeek syncs with the Maropost list you choose. When a subscriber is active in their inbox, InboxGeek adds a tag to that contact. A Maropost journey with a “tag added” Tag Event trigger then sends your email, so it lands at the top of the inbox while they’re looking. InboxGeek estimates it knows when 40 to 60% of your subscribers are actively engaged in their inbox.
- Your setup stays the same. You keep your lists, tags and journeys in Maropost. LiveOpens just triggers the send.
- Cold subscribers get another real chance. Emails that arrive while people are reading give you a better shot at re-engaging them.
- Volume stays in your hands. Start with a daily event limit (InboxGeek suggests 200 per day) and choose how often one subscriber can trigger another event.
- You don’t get duplicates. Pick more than one list, and InboxGeek filters out duplicate contacts so no one gets several events.
Better together
Together, the two services cover both ends: LiveLeads brings new contacts into Maropost, and LiveOpens makes sure their first emails arrive when they’re back in their inbox.
Lists, keys and journeys in Maropost
Maropost presents itself as a unified commerce platform, with marketing automation as part of it. Its InboxGeek setup has one extra step. LiveOpens works with Maropost lists, so convert your target segment into a list first; the Maropost guide shows a way to do it that refreshes the list daily. When you create the API key, select only Contacts, Download Contacts, Download Reports and Automations. InboxGeek then adds a tag, and a journey with a “tag added” Tag Event trigger sends the email. On inboxgeek.com, copywriter Ryan Healy reports 31% opens on a reactivation sequence with InboxGeek, compared with 8.5% for his best Maropost reactivation journey.
How to connect Maropost to InboxGeek
- Pick LiveLeads, LiveOpens or both. See the current offers on the LiveLeads and LiveOpens pages, then create your InboxGeek account.
- Add Maropost as a platform. You’ll need your Maropost Account ID and an API key. See Adding a Platform: Maropost.
- For LiveOpens: follow the Maropost guide: Getting Started, List, Integration, Create new journey.
- For LiveLeads: create a source, place your script, then set up Source Automations to send leads to Maropost.
Maropost integration FAQs
Do I have to leave Maropost?
No. InboxGeek works with your existing Maropost account. You connect it, choose your list, and build one automation.
What does InboxGeek need from Maropost?
Your Maropost Account ID and an API key.
Will InboxGeek send emails for me?
No. Maropost still sends every email. LiveOpens tells Maropost when a subscriber is active, and your automation sends the email you chose.
How big should my list be for LiveOpens?
InboxGeek recommends at least 30,000 contacts. Lists under 15,000 are unlikely to show results.
Is LiveLeads compliant?
LiveLeads uses a compliant, opted-in identity graph and validates every address. See LiveLeads & Compliancy for details.
See what InboxGeek can do for Maropost users
Check the latest offers on the InboxGeek product pages, then connect Maropost in a few minutes.