InboxGeek integrates with your in-house CRM through a webhook, to help you turn existing website traffic into new contacts and send email when subscribers are actually in their inbox. It’s built for teams that run their own CRM or email platform and have IT support to set up a trigger link. InboxGeek adds two services on top: LiveLeads and LiveOpens. Nothing moves out of your account, and there’s no new email platform to learn.
LiveLeads with a webhook: turn anonymous visitors into contacts
Forms only catch the 2 to 3% of visitors who decide to fill them out. Everyone else browses, leaves and is gone, even though you paid to bring them in.
LiveLeads closes that gap. You add one lightweight script to your site header, and it matches visitors who never touch a form against a compliant identity graph, then validates each email address before passing it to you. According to InboxGeek, LiveLeads identifies 20 to 40% of anonymous US website traffic.
For teams on their own CRM, the payoff is what happens next:
- Leads flow into your CRM. Source Automations send captured leads to your connected platform, so new contacts can go straight into the automations you already run.
- You decide who gets sent. Use time on site, actions like add-to-cart or checkout, and email validation status as filters, and route each group to its own sequence.
- No paying for people you already have. Suppression lists remove existing contacts, and you can suppress visitors who buy within 15 minutes of landing.
LiveOpens with a webhook: send when subscribers are in their inbox
Plenty of subscribers marked “inactive” are still reading. Your email just arrived when they weren’t looking and sank under newer messages. LiveOpens solves that timing problem.
InboxGeek syncs with the contacts you upload as a CSV (emails, MD5 hashes or both). When a subscriber is active in their inbox, InboxGeek sends an event to your CRM’s trigger link. Your CRM’s automation listening on that link then sends the email you chose, so it lands at the top of the inbox while they’re looking. InboxGeek estimates it knows when 40 to 60% of your subscribers are actively engaged in their inbox.
- Your setup stays the same. You keep your contacts and automations in your CRM. LiveOpens just triggers the send.
- Cold subscribers get another real chance. Emails that arrive while people are reading give you a better shot at re-engaging them.
- Volume stays in your hands. Start with a daily event limit (InboxGeek suggests 200 per day) and choose how often one subscriber can trigger another event.
- You can test before you go live. Once your automation is on, send a test from LiveOpens → Integrations → Actions → Send Test Flow.
When your platform isn’t on the list
If your email runs on a homegrown CRM, or on a platform without a native InboxGeek connection, the Webhook integration is the bridge. Instead of syncing a list from a platform, you upload a CSV of emails, MD5 hashes or both. Each time one of those contacts is active, InboxGeek sends an event to a trigger link your IT team builds, and the MD5 value is always included. What happens next is up to your system. It’s the most flexible option, and it’s also the route InboxGeek suggests for new AWeber setups.
How to connect a webhook to InboxGeek
- Pick LiveLeads, LiveOpens or both. See the current offers on the LiveLeads and LiveOpens pages, then create your InboxGeek account.
- Add Webhook as a platform. You’ll need your CRM’s domain, plus a trigger link your IT team sets up. See Adding a Platform: Webhook.
- For LiveOpens: follow the Webhook guide: Getting Started, List, Integration, Creating the Trigger Link.
- For LiveLeads: create a source, place your script, then set up Source Automations to send leads to your CRM.
Webhook integration FAQs
What do I need for a webhook integration?
An in-house CRM or platform that manages your contacts and email automations, IT support that can set up the trigger link, and a CSV of the contacts to import (emails, MD5 hashes or both). InboxGeek can’t build the trigger link for you.
What does InboxGeek send to my CRM?
An event each time a subscriber is active in their inbox. The Creating the Trigger Link guide describes the data your IT team will receive.
Will InboxGeek send emails for me?
No. Your CRM still sends every email. LiveOpens tells your CRM when a subscriber is active, and your automation sends the email you chose.
How big should my list be for LiveOpens?
InboxGeek recommends at least 30,000 to 40,000 contacts for best performance. Lists under 15,000 are unlikely to show results.
Is LiveLeads compliant?
LiveLeads uses a compliant, opted-in identity graph and validates every address. See LiveLeads & Compliancy for details.
See what InboxGeek can do for your CRM
Check the latest offers on the InboxGeek product pages, then connect your CRM in a few minutes.