InboxGeek integrates with ExpertSender so the traffic you already get can become new contacts, and your emails can arrive while subscribers are actively reading. You keep using ExpertSender for your lists, segments and workflows. InboxGeek adds two services on top: LiveLeads and LiveOpens. You don’t migrate anything or learn a new email platform.
LiveLeads for ExpertSender: turn anonymous visitors into contacts
Only 2 to 3% of visitors typically fill out a form. The rest of the traffic you paid for leaves without giving you a way to reach them.
With LiveLeads, a single lightweight script in your site header does the work: it spots visitors who skip your forms, matches them to a compliant identity graph, and checks every email address before it reaches you. InboxGeek reports a 20 to 40% identification rate for anonymous US traffic.
For ExpertSender users, the payoff is what happens next:
- Leads flow into ExpertSender. Source Automations send captured leads to your connected platform, so new contacts can go straight into the automations you already run.
- You control lead quality. Source Automations filter by time on site, by actions such as reaching checkout, and by validation status, so different visitors can go to different sequences.
- Existing contacts are filtered out. Suppression lists keep you from paying for people already on your list, and buyers who purchase within 15 minutes of arriving can be suppressed too.
- Your follow-up gets more personal. Each lead comes with the page URL and date of the visit, so your welcome series can match what they were browsing.
LiveOpens for ExpertSender: send when subscribers are in their inbox
Many “inactive” subscribers never left. They simply missed your email because it landed at the wrong time. LiveOpens is built to fix exactly that.
InboxGeek syncs with the ExpertSender list or segment you choose. When a subscriber is active in their inbox, InboxGeek sends a custom event for that contact to ExpertSender. An ExpertSender workflow that starts with that custom event then sends your email, so it lands at the top of the inbox while they’re looking. InboxGeek estimates it knows when 40 to 60% of your subscribers are actively engaged in their inbox.
- Your setup stays the same. You keep your lists, segments and workflows in ExpertSender. LiveOpens just triggers the send.
- Re-engagement gets easier. When your email shows up mid-read, subscribers you’d written off have a reason to open again.
- You set the pace. InboxGeek recommends a 200-events-per-day limit to start, and you choose how many days must pass before the same subscriber triggers again.
- You don’t get duplicates. Pick more than one list or segment, and InboxGeek filters out duplicate contacts so no one gets several events.
Better together
Run them side by side and the hand-off is simple. New contacts from LiveLeads land in ExpertSender, and LiveOpens times their first emails for the moment they open their inbox again.
Behavior-driven sending in ExpertSender
ExpertSender positions itself as marketing automation for ecommerce, based on real customer behavior. That focus lines up with how InboxGeek connects. You create a custom event under Workflows → Custom Events in ExpertSender and turn on event logging. InboxGeek then fires that event whenever a subscriber from your chosen list or segment is active, and a workflow whose Start Event is set to that custom event handles the send. For an online store, LiveLeads adds browsing visitors who never reached checkout, which gives those behavior-based workflows more people to work with.
How to connect ExpertSender to InboxGeek
- Pick LiveLeads, LiveOpens or both. See the current offers on the LiveLeads and LiveOpens pages, then create your InboxGeek account.
- Add ExpertSender as a platform. You’ll need your ExpertSender API key and APIv2 address. See Adding a Platform: ExpertSender.
- For LiveOpens: follow the ExpertSender guide: Getting Started, List, Integration, Create New Workflow.
- For LiveLeads: create a source, place your script, then set up Source Automations to send leads to ExpertSender.
ExpertSender integration FAQs
Do I have to leave ExpertSender?
No. InboxGeek works with your existing ExpertSender account. You connect it, choose your list or segment, and build one automation.
What does InboxGeek need from ExpertSender?
Your ExpertSender API key and APIv2 address.
Will InboxGeek send emails for me?
No. ExpertSender still sends every email. LiveOpens tells ExpertSender when a subscriber is active, and your automation sends the email you chose.
How big should my list be for LiveOpens?
InboxGeek recommends at least 30,000 contacts. Lists under 15,000 are unlikely to show results.
Is LiveLeads compliant?
LiveLeads uses a compliant, opted-in identity graph and validates every address. See LiveLeads & Compliancy for details.
See what InboxGeek can do for ExpertSender users
Check the latest offers on the InboxGeek product pages, then connect ExpertSender in a few minutes.