InboxGeek integrates with SendGrid so the traffic you already get can become new contacts, and your emails can arrive while subscribers are actively reading. You keep using SendGrid for your lists and automations. InboxGeek adds two services on top: LiveLeads and LiveOpens. You don’t migrate anything or learn a new email platform.
LiveLeads for SendGrid: turn anonymous visitors into contacts
Only 2 to 3% of visitors typically fill out a form. The rest of the traffic you paid for leaves without giving you a way to reach them.
With LiveLeads, a single lightweight script in your site header does the work: it spots visitors who skip your forms, matches them to a compliant identity graph, and checks every email address before it reaches you. InboxGeek reports a 20 to 40% identification rate for anonymous US traffic.
For SendGrid users, the payoff is what happens next:
- Leads flow into SendGrid. Source Automations send captured leads to your connected platform, so new contacts can go straight into the automations you already run.
- You control lead quality. Source Automations filter by time on site, by actions such as reaching checkout, and by validation status, so different visitors can go to different sequences.
- Existing contacts are filtered out. Suppression lists keep you from paying for people already on your list, and buyers who purchase within 15 minutes of arriving can be suppressed too.
- Your follow-up gets more personal. Each lead comes with the page URL and date of the visit, so your welcome series can match what they were browsing.
LiveOpens for SendGrid: send when subscribers are in their inbox
Many “inactive” subscribers never left. They simply missed your email because it landed at the wrong time. LiveOpens is built to fix exactly that.
InboxGeek syncs with the SendGrid list you choose. When a subscriber is active in their inbox, InboxGeek adds that contact to an empty reception list. A SendGrid automation on that reception list then sends your email, so it lands at the top of the inbox while they’re looking. InboxGeek estimates it knows when 40 to 60% of your subscribers are actively engaged in their inbox.
- Your setup stays the same. You keep your lists and automations in SendGrid. LiveOpens just triggers the send.
- Re-engagement gets easier. When your email shows up mid-read, subscribers you’d written off have a reason to open again.
- You set the pace. InboxGeek recommends a 200-events-per-day limit to start, and you choose how many days must pass before the same subscriber triggers again.
- You don’t get duplicates. Pick more than one list, and InboxGeek filters out duplicate contacts so no one gets several events.
Better together
Run them side by side and the hand-off is simple. New contacts from LiveLeads land in SendGrid, and LiveOpens times their first emails for the moment they open their inbox again.
Using SendGrid’s marketing automations
SendGrid, now offered through Twilio, provides an email API and marketing campaigns. InboxGeek uses the marketing side. You connect with a SendGrid API key set to Full Access, pick the list to target, and choose an empty reception list. When a subscriber is active, InboxGeek adds them to that reception list, and a custom SendGrid automation on that list sends the email. Keep the reception list empty when you start, because the automation treats every new addition as a signal to send. LiveLeads can add new contacts from your website alongside it.
How to connect SendGrid to InboxGeek
- Pick LiveLeads, LiveOpens or both. See the current offers on the LiveLeads and LiveOpens pages, then create your InboxGeek account.
- Add SendGrid as a platform. You’ll need a SendGrid API key with Full Access. See Adding a Platform: SendGrid.
- For LiveOpens: follow the SendGrid guide: Getting Started, List, Integration, Create New Automation.
- For LiveLeads: create a source, place your script, then set up Source Automations to send leads to SendGrid.
SendGrid integration FAQs
Do I have to leave SendGrid?
No. InboxGeek works with your existing SendGrid account. You connect it, choose your list, and build one automation.
What does InboxGeek need from SendGrid?
A SendGrid API key with Full Access.
Will InboxGeek send emails for me?
No. SendGrid still sends every email. LiveOpens tells SendGrid when a subscriber is active, and your automation sends the email you chose.
How big should my list be for LiveOpens?
InboxGeek recommends at least 30,000 contacts. Lists under 15,000 are unlikely to show results.
Is LiveLeads compliant?
LiveLeads uses a compliant, opted-in identity graph and validates every address. See LiveLeads & Compliancy for details.
See what InboxGeek can do for SendGrid users
Check the latest offers on the InboxGeek product pages, then connect SendGrid in a few minutes.